Free small-business calendar
Build a useful 30-day social media content calendar
Choose one customer goal, one current offer, and a cadence your business can maintain. Get a balanced month of posts, preparation, review, and customer-response tasks.
Your monthly plan
30-day content calendar
Review every generated direction before publishing. Add only verified prices, dates, availability, claims, customer proof, and destinations.
Why this calendar mixes posts with operating tasks
A useful content month involves more than filling publish dates. The business needs time to gather real photos and facts, review customer-facing claims, schedule the approved version, respond to relevant activity, and record what customers asked. The calendar places those jobs around the posts so the plan reflects the full workflow.
The core posts repeat a small group of roles: offer, proof, customer question, process, education, comparison, people, and reminder. Repetition helps when each post adds a different part of the decision. The same offer can be introduced, explained, supported, and repeated without inventing a new campaign every day.
Eight posts suits a lighter two-post-per-week rhythm. Twelve supports roughly three core posts per week. Eighteen adds more proof, education, process, and reminder opportunities. These are starting plans. Reduce the volume if real source material, approval time, or customer-response capacity is limited.
- Offer
- Explain the current customer outcome, fit, terms, and one next action.
- Proof
- Use approved reviews, completed work, process evidence, or real product detail with context.
- FAQ
- Answer one question people ask before booking, ordering, visiting, or requesting an estimate.
- Process
- Show a real step that supports quality, trust, preparation, safety, or convenience.
- Education
- Help the customer compare options, avoid a mistake, or prepare for the next step.
- Reminder
- Repeat the offer, date, availability, or customer destination without inventing urgency.
Run four checks before a post enters the queue
The generated direction is a planning prompt, not a verified customer-facing claim. A person at the business should confirm the facts and permissions that only the business can know.
- FactsConfirm the offer, price, date, availability, service area, credential, process, and customer instruction.
- ProofUse real images and permissioned customer material. Do not invent reviews, results, urgency, or before-and-after claims.
- DestinationTest the booking, order, call, visit, estimate, or inquiry path on a phone and explain what happens next.
- ReviewRoute health, legal, financial, safety, employment, privacy, or other sensitive content to the appropriate qualified person.
Keep the calendar connected to strategy and execution
Use the strategy guide to choose the business outcome and customer path, the 50-idea library when the source inventory is thin, and the automation guide before connecting approval and scheduling tools.
Questions about the 30-day content calendar
The tool creates a practical starting plan. The business remains responsible for every final fact, claim, permission, approval, and publishing decision.
Is the 30-day social media calendar free?
Yes. The calendar runs in your browser and does not require an account. You can copy the plan, download a CSV file, or print it.
Does the calendar publish social media posts?
No. It creates a planning and operating calendar. Review every business fact, price, date, claim, destination, image permission, and platform requirement before publishing.
How many posts should I choose for the month?
Choose the smallest cadence the business can support with real source material, approvals, and customer response. Eight, twelve, and eighteen posts match Lumora's current monthly plan volumes, but they are planning options here, not universal platform rules.
Can I use the same calendar on Facebook and Instagram?
You can use the same approved campaign on both when the audience and format fit. Adapt crops, caption length, links, tags, calls to action, and platform-specific details before scheduling.
What should I do on days without a feed post?
Use those days to gather source material, review drafts, respond to relevant customer activity, verify scheduled posts, and record useful questions for the next campaign.